Volvo

I am crazy about this new commercial for Volvo by F&B.

Romance

Laces, stucco, braides, feathers, curles, curves, embroideries..I like you today!

Working process

I have been thinking a lot about the collaboration between Patricia Urquiola and the Italian brand Moroso. I beleive that they work quite diffrent than most other companies in the furniture industry. I think that their longterm relationship and the way they have developed and experimented with their working process, materials and colours during many years now has been the ground and key to Morosos big success and has also given Patricia Urquiola the freedom to grow as a designer. A win win situation. Nevertheless these kind of collaborations is very rare in the furniture industry. We see a lot of similar working processes in the fashion industry. The big fashion houses always sign up with big names to help them develop their  brands on a longterm basis.
In interiors I have a feeling that when a designer raises like for example Nendo did a few years ago all of a sudden he does furnitures for about 20 diffrent companies but only one piece every here and there. I wonder what would happen if we worked  more like fashion (and Moroso) does. What would Nendo do for a company if they let him experiment and develop freely for several years? I think the brands would be more individual and stronger and that the designers would become more brave if they had a design-playground instead of just making safe one-pieces and spend so much time handling all their diffrent clients.

Gatsby fever

Mirror Mirror

 Lovely mirrors by Maria Bruun, read more here.

Thereses new collection

Here are finally the official pictures for Therese Sennerholts new print collection that will be launched May 24th, photographed by dear sweet Mikkel Mortensen and styled by me. Yey!

I have been detoxing for 7 days and I must say that beeing able to drink coffee again is a bliss..

Interior fashion

I find it very interesting that there is hardly any interior shop that pays as much attention to their interiors as the fashion industry does at the moment. Here are some images from the  YSL flagship store that opened last week on 53 Avenue Mantaigne, designed by Hedi Slimane himself. See more fab pics here.

Dieter Rams relaunch

Furniture brand Vitsoe relaunches the classic 620 Chair Programme by Dieter Rams. Read more here.