fredag 3 juni 2011


I went to Lidewij Edelkoorts very inspiring trend lecture in Stockholm the other day. The main theme was "Shopping", she spoke a lot about the lack of love, evolution and concern in our shops today, and that a lot will happen with the shoppingstructure and the shops in the future. We will have more small unique, personal and specified shops like one shop for honey, one for cheese, socks, pencils, towels etc. One brand can't be very good at everything so you should just stick to what you do best.
There is a lot happening on the webshopmarket but most of the webshops are still built on just cut out product pictures with no inspiration and ambiance at all and she thinks that will have to change and also the magazines will have to snap up the ambiance to stay alive.

Less is more. We will see less and better design and sanctuary architecture with strong form and hidden details, all very nicely presented and well packaged.
The ecotrend will stay but in a more "everyday eco way" not so boho. We will continue to see a lot of transformig of existing stuff and recycling. Li beleives that one of the most exciting developments today is that the productions will have to come back and be local again due to the fact that China, Taiwan etc are becoming too expensive for us to produce in and that will result in a more local selection in the shops.

We will see a lot of natural colours from non dyed products, all kinds of "sheepcolours" is the new thing and the new luxury is almost invisible, super high qualities in natural materials like stone, leather and rare animalfibres.

There will be a lot of tents, huts, hideaways and outdoorliving, we will be opening up our homes to the nature and there will also be a lot of furnitures that can be folded and moved around both inside and outside the house.
Bedding, quilted fabrics, stiches, knitware, pompons, rugs, throws, curtains, upholstered furniture and all kinds of textiles is the major new interiortrend that Li believes we will see very strongly for a long time now. Carrot and beetroot will be the additional colours to the naturals.. black is only for hiding!
All pics from Bloom magazine.

14 kommentarer:

Rafaela sa...

Nice post! There is o lot of things to think about.
I agree with everything except this thing about black.

Black is my favourite color (I know it's not a real color but you know what I mean) and black is always black.

agnes szucs sa...

now, this was very informational, thanks for sharing it with us! :)

i think i love black sheep. :D

a nice weekend, Lotta!


E. sa...

Hi Lotta

Thank you so much for sharing!

Inspirational indeed and I agree with so many things. I just hope that society at large will respond to these trends. I particularly feel strongly about re-introducing the smaller, local shops. They're not only beneficial to the environment and the quality of produce, but I also firmly believe they play an important role in creating a sense of community that has gone missing in this world we are living in. I remember BBC making a series out of saving small local shops by Mary Portas a few years ago. It was fascinating!

xx E.

Designbird sa...

Visst var det intressant att höra hennes syn på framtida shoppingupplevelser. Jag är alltid lika peppad när jag har lyssnat på Li.

vosgesparis sa...

I can't wait off all this to happen I am a so for little specialized shops.. but will always love b lack as well..
Great piece Lotta thank you X

Elisabeth - sa...

Tack snälla för suverän sammanställning & dela-medandet! :D

Charlotte Bladh sa...

Hade mer än gärna varit där i dag men nu känns det lite bättre. Tack för fin sammanfattning!

Anna G. sa...

Intressant läsning, tack för att du delade med dig!

Lotta Agaton sa...

Thank you all, I am very glad you liked it! Have a great weekend!

Jimmy Schönning HEM sa...

Tack Lotta
Kunde inte gå och lyssna till Li denna gång men älskar att lyssna till henne. Tack för att du delar med dig


Jimmy Schönning

a m o u r e t t e sa...

she is brilliant

Anne sa...

thank you for such inspiring and useful info!

elephant ceramics sa...

Thank you for sharing! I love trend forecasting. I couldn't agree more with the direction shops are heading in. Living in Brooklyn, NY this trend is reflected by the many speciality shops that keep popping up in Red Hook, Williamsburg and Greenpoint.
I think this is a really good thing....especially for creative people who are passionate about starting a small business doing something they love. Really enjoy your blog!

trendoffice sa...

Interesting! I would like to see all that :)