fredag 3 juni 2011
I went to Lidewij Edelkoorts very inspiring trend lecture in Stockholm the other day. The main theme was "Shopping", she spoke a lot about the lack of love, evolution and concern in our shops today, and that a lot will happen with the shoppingstructure and the shops in the future. We will have more small unique, personal and specified shops like one shop for honey, one for cheese, socks, pencils, towels etc. One brand can't be very good at everything so you should just stick to what you do best.
There is a lot happening on the webshopmarket but most of the webshops are still built on just cut out product pictures with no inspiration and ambiance at all and she thinks that will have to change and also the magazines will have to snap up the ambiance to stay alive.
Less is more. We will see less and better design and sanctuary architecture with strong form and hidden details, all very nicely presented and well packaged.
The ecotrend will stay but in a more "everyday eco way" not so boho. We will continue to see a lot of transformig of existing stuff and recycling. Li beleives that one of the most exciting developments today is that the productions will have to come back and be local again due to the fact that China, Taiwan etc are becoming too expensive for us to produce in and that will result in a more local selection in the shops.
We will see a lot of natural colours from non dyed products, all kinds of "sheepcolours" is the new thing and the new luxury is almost invisible, super high qualities in natural materials like stone, leather and rare animalfibres.
There will be a lot of tents, huts, hideaways and outdoorliving, we will be opening up our homes to the nature and there will also be a lot of furnitures that can be folded and moved around both inside and outside the house.
Bedding, quilted fabrics, stiches, knitware, pompons, rugs, throws, curtains, upholstered furniture and all kinds of textiles is the major new interiortrend that Li believes we will see very strongly for a long time now. Carrot and beetroot will be the additional colours to the naturals.. black is only for hiding!
All pics from Bloom magazine.